Apart from the over animated presenters it's a pretty good idea.

Check out the channel at:

'Fashion brand, French Connection, created this very well done vcommerce shopping service on YouTube called YouTique using the Annotations technology in a special embedded browser.  It's very watchable, but to buy something, you have to click on the plus hotspot which takes you out of the video environment to a page where you can purchase the item of clothing (a bit disruptive). This requires you to watch and re-watch the videos, but maybe a good method for some. Excellent work overall. — Tracy Swedlow, [itvt]'
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