Initiative by Lion Nathan Wines (USA)

—–

QR codes will be featured on the neck tags of wine bottles, shelf displays and wine menus. Consumers can use their mobile devices to scan codes and pull up detailed information about a particular bottle of wine.

Each QR code is associated with a specific wine, and each scan will pull up a mobile-friendly site replete with information on each wine. Scanners can watch videos about the wine in question, get video tours of wineries, discover food pairings, read up on harvest and tasting notes and check out reviews.

Recommended Posts