Some insights from Google on cross platform consumer behaviour.

No surprise mobile has changed a number of industries with Smartphone devices such as iPhone / Android Apps and mobile websites enabling the shift in consumer interaction. However it's not all mobile – consumers are using these devices sequentially with websites and tablets.

Quick summary
  • Majority of media consumption is screen-based – 90%
  • Consumers move between multiple devices to accomplish their goals – 90%
  • Television no longer commands our full attention – 77% of viewer watch TV with another device
  • Online shopping is a multi-screen activity – 67% use devices sequentially to shop online.
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