Mobile email newsletters – you only get one shot


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Some interesting stats and usage habits from Litmus. Apparently you only get one shot at capturing a readers attention and the percentage of ‘Read it later’ type behaviour by users is low.

Hightlights

  • Mobile opens are growing rapidly. In the last year, emails opened on mobile devices more than doubled, and have increased 80% in the last six months alone.
  • Just 3.3% of users have viewed a single email in more than one environment (both mobile and either desktop or webmail)
  • Users who have recently read email on their mobile will do so again about 45% of the time
  • This means that nearly 97% of emails are viewed just once.
  • Mobile Friendly is no longer an option… rather a requirment.
  • With nearly 38% of all email opens occurring in mobile devices, the portability of email has never been so crucial. 

Read the full article on the Litmus blog.


Article Written by
Mark Cracknell Director + Creative Lead Mark brings over 14 years experience within the digital and advertising industry. His passion (and talent) for design across digital platforms has made his work internationally awarded on campaigns for Volkswagen, Philips, McDonald’s and Johnson & Johnson. Recent mobile projects have been featured by Apple (Worldwide) and reached the coveted ‘Number 1′ position within the Australian App Store on multiple occasions. He is a member of the AIMIA (Australian Interactive Media Industry Association) and an all round nice guy.