Apple seems to have entranced people. It’s hard to walk down the street without passing someone who is plugged in to those iconic white headphones or to enter a coffee shop without hearing someone gabbing on their iPhone. Apple’s stores are crowded, and its products sell in absurd quantities.
Why is this? Apple might be a visionary company with a strong grasp of what’s hip. Yet I believe Apple’s appeal lies in something more than trends, something deeply ingrained in our psyche: relationships.
