Back in late 2009, Gartner predicted applications in the categories of mobile payments, money tranfsers, location-based services, mobile health monitoring and those that provide fast access to content will be among the top mobile applications in the next few years. 

Gartner’s list of top ten consumer mobile applications for 2012:

  • Money Transfer
  • Location-Based Services
  • Mobile Search
  • Mobile Browsing
  • Mobile Health Monitoring
  • Mobile Payment
  • Near Field Communication Services
  • Mobile Advertising
  • Mobile Instant Messaging
  • Mobile Music

2010 breakdown
Location, search, music and browsing was big in 2010 – no surprises there. New players like Square and local banks such ANZ both released apps that allow simple Money Transfer / Mobile payments – whilst in-app purchases made an excellent model to up-sell consumers after a free initial download.

So as we stroll in to 2011 will the predictions of NFC and Advertiser will to spend more on Mobile Ads be realised?

 

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