Where Are Subscribers Opening Email?

If you haven't seen or used Litmus before I suggest you do. It provides a great testing platform for EDM campaigns.

This recent blog post shows some recent stats from the Litmus Email Stats on how email habits are changing.

Take outs:

Mobile is increasing at the cost of webmail
Mobile device opens has increased 150% in the last six months
Webmail = usual suspects Gmail, Hotmail, Yahoo

campaigns, Design, edm campaigns, found, mobile, mobile UX, newsletter marketing, UI design, UX design

Director + Creative Lead at Binary Studio. Mark has 18 years experience within the digital and advertising industry. His passion (and talent) for design across digital platforms has made his work internationally awarded on campaigns for Volkswagen, Philips, McDonald’s and Johnson & Johnson. Recent mobile projects have been featured by Apple (Worldwide) and reached the coveted ‘Number 1′ position within the Australian App Store on multiple occasions. He is a member of the AIMIA (Australian Interactive Media Industry Association) and an all round nice guy.