Clear article from Venture Beat and Lou Orfanos, VP of Product, Localytics.
“With a free app you’re likely to get more installs, but then you have to be smart about monetizing. And in many ways, monetization models for free apps are superior to paid apps, allowing more room for creativity and the possibility of improving the app experience (and making it easier for users to make purchases).”
4 strategies are:
1. In-App Advertising
2. Freemium (Gated Features)
3. In-App Purchases
4. Sponsorships (Incentivized Advertising)