Agreed, the app market is saturated with over 600,000+ apps – you need a strategy that first shows value in your product, then provides customers with additional content, features… powerups (Smurffberries anyone?). Customers are willing to pay, but not upfront.
Via Business Insider
According to a BII analysis of App Store data, 93 percent of the top 100 grossing iPhone apps use in-app commerce. Of those 100 grossing apps, two-thirds are free.
As most the top grossing apps are games, in-app commerce is most commonly used to sell in-game currency. However, companies like Pandora and eHarmony are using in-app purchasing to sell subscriptions, while Marvel is using it to sell access to comics.