Agreed, the app market is saturated with over 600,000+ apps – you need a strategy that first shows value in your product, then provides customers with additional content, features… powerups (Smurffberries anyone?). Customers are willing to pay, but not upfront.

According to a BII analysis of App Store data, 93 percent of the top 100 grossing iPhone apps use in-app commerce. Of those 100 grossing apps, two-thirds are free

As most the top grossing apps are games, in-app commerce is most commonly used to sell in-game currency. However, companies like Pandora and eHarmony are using in-app purchasing to sell subscriptions, while Marvel is using it to sell access to comics.    
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