Online Media Daily puts a good article together with results from research conducted by Google. The study found nearly 96% of consumers have encountered sites not designed for mobile devices.
- Mobile sites that load within five seconds or less have a greater chance of converting visitors into buyers, compared with ones that take longer.
- Consumers want big buttons and text, less content
- Quick access to business information, such as directions, phone numbers, click-to-call features, ability to send email
- Brands that do not have a mobile site feed competitors clients, with half admitting they will buy from the company less often if the Web site isn’t mobile friendly