Design is one of the most important drivers of user engagement. As users’ preferences shift toward a simpler interface, stripping the UI to its very basic, necessary elements is the key to success. Minimalism is a perfect marriage of form and function. It’s greatest strength is clarity of form —  clean lines, generous whitespace, and minimal graphical elements brings simplicity to even the most confounding subject matter. That is, of course, if it’s used effectively.

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