“There are tremendous advantages for an app that a website just can’t do,” Stewart says. “One, the hardware is pretty incredible when you’re preloading so much of the code onto it. Speed is one big thing. And personalization is the huge one. The other big thing that customers have been clamoring for is day-of-travel stuff. That’s the primary reason you have a mobile app—checking in, getting a boarding pass, and gate-change information. All that ‘I’m going to the airport’ stuff and ‘at the airport stuff’ is where an app can do what a website physically cannot do. That’s where the magic is.”

Summary via Fastco Design

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