Why Mobile UX is more than "users on the go"

Interesting points in the article – I actually think one of the follow up from Nicholas Paredes resonates a lot.

"It is a mobile perspective, and mobile is different from the general web in my opinion. I am designing behavior not websites."

http://uxmag.com/design/why-mobile-ux-is-more-than-users-on-the-go

Mark Cracknell

Director + Creative Lead at Binary Studio. Mark has 18 years experience within the digital and advertising industry. His passion (and talent) for design across digital platforms has made his work internationally awarded on campaigns for Volkswagen, Philips, McDonald’s and Johnson & Johnson. Recent mobile projects have been featured by Apple (Worldwide) and reached the coveted ‘Number 1′ position within the Australian App Store on multiple occasions. He is a member of the AIMIA (Australian Interactive Media Industry Association) and an all round nice guy.