Found: French Connection YouTique

Apart from the over animated presenters it's a pretty good idea.

Check out the channel at:

http://www.youtube.com/user/frenchconnection

'Fashion brand, French Connection, created this very well done vcommerce shopping service on YouTube called YouTique using the Annotations technology in a special embedded browser. It's very watchable, but to buy something, you have to click on the plus hotspot which takes you out of the video environment to a page where you can purchase the item of clothing (a bit disruptive). This requires you to watch and re-watch the videos, but maybe a good method for some. Excellent work overall. — Tracy Swedlow, [itvt]'

eCommerce, Marketing, social, vcommerce, video, youtube

Mark Cracknell

Director + Creative Lead at Binary Studio. Mark has 18 years experience within the digital and advertising industry. His passion (and talent) for design across digital platforms has made his work internationally awarded on campaigns for Volkswagen, Philips, McDonald’s and Johnson & Johnson. Recent mobile projects have been featured by Apple (Worldwide) and reached the coveted ‘Number 1′ position within the Australian App Store on multiple occasions. He is a member of the AIMIA (Australian Interactive Media Industry Association) and an all round nice guy.