Jawbone UP Helps You Exercise More, Eat Well, Sleep Better

Jawbone, a company best known for making fashionable Bluetooth earpieces, announced today that it will sell an all-in-one smart fitness gadget that aims to help people totally improve their personal health and fitness.

The $99 device, called Jawbone UP, is a simple-looking wristband capable of collecting data about a person’s activity throughout the day as well as sleep patterns at night.

Paired with Jawbone apps on Apple mobile devices, such as iPhones and iPads, Jawbone UP also collects and analyzes the data to help you make better sense of your habits and lifestyles, identifying, for example, the effects of exercise on your ability to sleep deeply.

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(via PCMag.com)

Mark Cracknell

Director + Creative Lead at Binary Studio. Mark has 18 years experience within the digital and advertising industry. His passion (and talent) for design across digital platforms has made his work internationally awarded on campaigns for Volkswagen, Philips, McDonald’s and Johnson & Johnson. Recent mobile projects have been featured by Apple (Worldwide) and reached the coveted ‘Number 1′ position within the Australian App Store on multiple occasions. He is a member of the AIMIA (Australian Interactive Media Industry Association) and an all round nice guy.