Mobile email newsletters – you only get one shot
Some interesting stats and usage habits from Litmus. Apparently you only get one shot at capturing a readers attention and the percentage of ‘Read it later’ type behaviour by users is [...]
Mobile opens overtake desktop on email
The guys over at Litmus (who we use to test our EDM campaigns) put together some great stats mobile email usage. If you don’t think it’s important to mobile optimise your website and [...]
Sneak peak: The New TV landscape
It looks bleak. Ironic…. yes maybe. Good to see image only emails are still being sent around.
Video: ‘Liquid and linked’ – Coke’s Wendy Clark at Ad Age Digital Conference
An interesting video and insight into one of the biggest brands in the world. Take outs: “liquid” because the market landscape is constantly changing, and “linked” because [...]
Sent: ANU College of Law
We are please to provide email marketing services to the Australian National University College of Law through our product CampaignPlus. “We have a 45% open rate which is [...]
