Found - QR Codes Help Consumers Shop for Wine

Initiative by Lion Nathan Wines (USA)

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QR codes will be featured on the neck tags of wine bottles, shelf displays and wine menus. Consumers can use their mobile devices to scan codes and pull up detailed information about a particular bottle of wine.

Each QR code is associated with a specific wine, and each scan will pull up a mobile-friendly site replete with information on each wine. Scanners can watch videos about the wine in question, get video tours of wineries, discover food pairings, read up on harvest and tasting notes and check out reviews.

Article via Mashable
http://mashable.com/2010/09/01/cellar-key/

mobile, QR codes

Mark Cracknell

Director + Creative Lead at Binary Studio. Mark has 18 years experience within the digital and advertising industry. His passion (and talent) for design across digital platforms has made his work internationally awarded on campaigns for Volkswagen, Philips, McDonald’s and Johnson & Johnson. Recent mobile projects have been featured by Apple (Worldwide) and reached the coveted ‘Number 1′ position within the Australian App Store on multiple occasions. He is a member of the AIMIA (Australian Interactive Media Industry Association) and an all round nice guy.