Via B&T
Nearly half of all Australians now own a smartphone with that figure expected to rise to 60% in the next 12 months according to a major Telstra study.
Article Highlights
- Around 46% of Aussies now have a smartphone up from 36% last year with half of men (51%) compared to 42% of women owning one.
- The smartphone is not just a Gen Y fad, nearly a quarter of over 50s (23%) have one, and 39% are over 40.
- Almost half of smartphone web-surfers have used their phones to find out more about a product or service before mak- ing a purchase. Almost a quarter have used their phones to price check while on the shop floor.
