Insights: Navigating the new multi-screen world

Some insights from Google on cross platform consumer behaviour.

No surprise mobile has changed a number of industries with Smartphone devices such as iPhone / Android Apps and mobile websites enabling the shift in consumer interaction. However it's not all mobile – consumers are using these devices sequentially with websites and tablets.

Quick summary

Majority of media consumption is screen-based – 90%
Consumers move between multiple devices to accomplish their goals – 90%
Television no longer commands our full attention – 77% of viewer watch TV with another device
Online shopping is a multi-screen activity – 67% use devices sequentially to shop online.

Via Google Mobile

android, ipad app design, iPad development, iphone app design, iphone development, mobile, stats

Mark Cracknell

Director + Creative Lead at Binary Studio. Mark has 18 years experience within the digital and advertising industry. His passion (and talent) for design across digital platforms has made his work internationally awarded on campaigns for Volkswagen, Philips, McDonald’s and Johnson & Johnson. Recent mobile projects have been featured by Apple (Worldwide) and reached the coveted ‘Number 1′ position within the Australian App Store on multiple occasions. He is a member of the AIMIA (Australian Interactive Media Industry Association) and an all round nice guy.