Launched: The first TAB iPhone App

We’re very pleased to announce that we’ve just launched the first iPhone app for the TAB.

The app covers all thoroughbred, greyhound and harness racing as covered by the TAB.

Built with development partner Alpha Salmon, the app was commissioned by the TAB to extend their reach into the mobile device market. TAB currently attracts over $1.3bn in sales via the Internet and mobile internet channels. The Apple iPhone was selected, as the device presented the ideal interface to deliver a richer betting experience to TAB customers.

The application includes quick links to the next races to jump, track and weather information, track maps, form for every runner, and detailed race results for the past 48 hours. The highlight was that the app was commissioned by TAB and approved by Apple within a very short 6 week timeframe.

The Racing App will be upgraded in the coming months to include Sports Betting in time for the FIFA World Cup in June.

Download the App from iTunes.

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Mark Cracknell

Director + Creative Lead at Binary Studio. Mark has 18 years experience within the digital and advertising industry. His passion (and talent) for design across digital platforms has made his work internationally awarded on campaigns for Volkswagen, Philips, McDonald’s and Johnson & Johnson. Recent mobile projects have been featured by Apple (Worldwide) and reached the coveted ‘Number 1′ position within the Australian App Store on multiple occasions. He is a member of the AIMIA (Australian Interactive Media Industry Association) and an all round nice guy.