Mobile opens overtake desktop on email

The guys over at Litmus (who we use to test our EDM campaigns) put together some great stats mobile email usage. If you don’t think it’s important to mobile optimise your website and content – then think again.

Quick stats via Litmus:

iPhone still the top mobile client
An 80% increase in smartphone and tablet opens over the last six months
More than double the number of Android opens from our 2011 figures
The month of February saw an even split between mobile, desktop and webmail opens for the first time ever.

Email-client-market-share-june-2012-940x2830

android, email-marketing, ipad, iPhone, mobile

Mark Cracknell

Director + Creative Lead at Binary Studio. Mark has 18 years experience within the digital and advertising industry. His passion (and talent) for design across digital platforms has made his work internationally awarded on campaigns for Volkswagen, Philips, McDonald’s and Johnson & Johnson. Recent mobile projects have been featured by Apple (Worldwide) and reached the coveted ‘Number 1′ position within the Australian App Store on multiple occasions. He is a member of the AIMIA (Australian Interactive Media Industry Association) and an all round nice guy.