Transmedia Design for the 3 Screens (Make That 5)

Visual consistency is a huge issue with cross-platform (or you may say Transmedia) design on projects. Either clients don't care or designers are forced to fit a website peg into a mobile hole. Jakob chucks his 2 cents into the ring on Transmedia User Experience.

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Via Useit.com

Summary:

Mobile use will rise, but desktop computers will remain important, forcing companies to design for multiple platforms, requiring continuity in visual design, features, user data, and tone of voice.

To conclude:

Cross-platform UIs should be different but similar.

Full article

http://www.useit.com/alertbox/3-screens-transmedia.html

Mark Cracknell

Director + Creative Lead at Binary Studio. Mark has 18 years experience within the digital and advertising industry. His passion (and talent) for design across digital platforms has made his work internationally awarded on campaigns for Volkswagen, Philips, McDonald’s and Johnson & Johnson. Recent mobile projects have been featured by Apple (Worldwide) and reached the coveted ‘Number 1′ position within the Australian App Store on multiple occasions. He is a member of the AIMIA (Australian Interactive Media Industry Association) and an all round nice guy.