Mobile: The UX Secret That Will Ruin Apps For You

The UX Secret That Will Ruin Apps For You https://t.co/6Yt3h08M84 #apps #ux pic.twitter.com/wD8NnRBXVT
— Binary Studio (@binarystudio) September 1, 2016

How fast is too fast to be believable?

Companies introduce “an “artificial waiting” pattern into their interfaces. These are status bars, maybe a few update messages, to construct a facade of slow, hard, thoughtful work, even though the computer is done calculating your query.”

Summary via Co.design

apps, Design, mobile UX

Mark Cracknell

Director + Creative Lead at Binary Studio. Mark has 18 years experience within the digital and advertising industry. His passion (and talent) for design across digital platforms has made his work internationally awarded on campaigns for Volkswagen, Philips, McDonald’s and Johnson & Johnson. Recent mobile projects have been featured by Apple (Worldwide) and reached the coveted ‘Number 1′ position within the Australian App Store on multiple occasions. He is a member of the AIMIA (Australian Interactive Media Industry Association) and an all round nice guy.