Understanding Mobile Users

Some interesting information from via thinkinsights with Google:

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Mobile has finally delivered on its promise and it’s transforming our lives in almost every way; connecting our physical and digital worlds. But 79% of large online advertisers do not have a mobile optimized website. This makes is very hard for mobile users to find what they’re looking for–quickly and easily. Watch this video and learn five trends we’re seeing in mobile. As marketers, you’ll need to take action, so stay with us through the end and takeaway several steps to get started.

Why is going mobile important?

85% of mobile devices will be web enabled by next year.
Mobile search has grown 4x in the past year.
1 in 3 mobile searches have local intent.
30% of restaurant searches are from mobile devices.

android, android app design, android app development, google, iPhone, iphone app design, iphone application design, iphone development, mcommerce, mobile, mobile optimised website, mobile payments, mobile UX, trends

Mark Cracknell

Director + Creative Lead at Binary Studio. Mark has 18 years experience within the digital and advertising industry. His passion (and talent) for design across digital platforms has made his work internationally awarded on campaigns for Volkswagen, Philips, McDonald’s and Johnson & Johnson. Recent mobile projects have been featured by Apple (Worldwide) and reached the coveted ‘Number 1′ position within the Australian App Store on multiple occasions. He is a member of the AIMIA (Australian Interactive Media Industry Association) and an all round nice guy.