Agreed, the app market is saturated with over 600,000+ apps – you need a strategy that first shows value in your product, then provides customers with additional content, features… [...]

Via Business Insider: Smartphones are changing our shopping behaviour. According to Nielsen, the most popular mobile shopping activity is comparing prices online while shopping in-store. An [...]

Via Shopify: To better understand how Pinterest is effecting the ecommerce industry, we analyzed data from over 25,000 Shopify online stores. Interestingly, referral traffic from Pinterest to [...]

Simple but effective best practces and takeouts of from the Sears 2011 Xmas outdoor mobile campaign. Read the full article for a summary of the results. — Sears set forth to test the idea [...]

A nice article on ReadWriteMobile discussing the opportunities and havoc that the Mobile Marketing will have for businesses and consumers. Context (location, time of day) increases relevance to [...]

Some interesting information from via thinkinsights with Google: ——- Mobile has finally delivered on its promise and it’s transforming our lives in almost every way; [...]

Via B&T Nearly half of all Australians now own a smartphone with that figure expected to rise to 60% in the next 12 months according to a major Telstra study. Article Highlights Around 46% of [...]

via: NevilleHobson.com

The new service is only available in limited areas within the US – but it’s an exciting time for the mobile payments sector. ——— Square has just introduced a [...]

Orange and Barclaycard team up to bring a mobile wallet service to the UK. http://www.bbc.co.uk/news/technology-13457071