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Mobile: M-commerce sites win customers with speed, simplicity
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By Mark Cracknell
In Blog
Posted September 28, 2012

Mobile: M-commerce sites win customers with speed, simplicity

Online Media Daily puts a good article together with results from research conducted by Google. The study found nearly 96% of consumers have encountered sites not designed for mobile devices. [...]

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Mobile: How Consumers Use Their Phones To Shop
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By Mark Cracknell
In Blog
Posted July 16, 2012

Mobile: How Consumers Use Their Phones To Shop

Via Business Insider: Smartphones are changing our shopping behaviour. According to Nielsen, the most popular mobile shopping activity is comparing prices online while shopping in-store. An [...]

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Mobile Marketing Opportunities or…
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By Mark Cracknell
In Blog
Posted May 23, 2012

Mobile Marketing Opportunities or…

A nice article on ReadWriteMobile discussing the opportunities and havoc that the Mobile Marketing will have for businesses and consumers. Context (location, time of day) increases relevance to [...]

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Mobile Site Design versus Full Site
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By Mark Cracknell
In Blog
Posted April 10, 2012

Mobile Site Design versus Full Site

Some interesting points from usability expert Jakob Nielson that suggests one site cannot fit all. —— Summary: Good mobile user experience requires a different design than [...]

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Hype: Mobile Commerce Is on the Rise
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By Mark Cracknell
In Blog
Posted March 13, 2012

Hype: Mobile Commerce Is on the Rise

Take outs: 30% of mobile phone users spend an average of about 27 minutes each day text messaging, using the telephone and video chatting Not all smartphones: 5.9 billion out of the 7 billion [...]

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Mobilizer – Mobile Preview Desktop App
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By Mark Cracknell
In Blog
Posted March 8, 2012

Mobilizer – Mobile Preview Desktop App

Great tool for testing Preview mobile websites, design mockups, and local HTML on Mac or PC. http://www.springbox.com/mobilizer/

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PayPal’s Mobile Payment Rocket
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By Mark Cracknell
In Blog
Posted January 16, 2012

PayPal’s Mobile Payment Rocket

Mobile payments are on an exponential trajectory. ———— Via BI PayPal revealed  that they processed nearly $4 billion in mobile payments last year, up from a miniscule [...]

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Understanding Mobile Users
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By Mark Cracknell
In Blog
Posted October 24, 2011

Understanding Mobile Users

Some interesting information from via thinkinsights with Google: ——- Mobile has finally delivered on its promise and it’s transforming our lives in almost every way; [...]

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About Binary
Binary is a Sydney based company that creates mobile applications, websites and digital product platforms. We work with leading businesses, brands and agency partners - providing services to clients in Sydney, Melbourne, Adelaide, Canberra, NZ, USA, Hong Kong, Japan, UK and Europe.
  • Mark Cracknell - Director + Creative Lead
  • Binary Studio
  • 19 Francis Street, Darlinghurst NSW 2010
  • https://binarystudio.com.au/contact/
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