Fat thumbs strike again – Mobile Ad ‘clicks’ on the rise
It's official – mobile ads are finally on the rise, but industry leaders are puzzled on how to make mobile ads work and the 'false positives' caused by the well known Fat [...]
It's official – mobile ads are finally on the rise, but industry leaders are puzzled on how to make mobile ads work and the 'false positives' caused by the well known Fat [...]
No surprise, ppl are passing up a Desktop computer at home for something smaller like a mobile device and using it 'after work'. — Via BI Ad company Kontera tracked data from [...]
Some insights from Google on cross platform consumer behaviour. No surprise mobile has changed a number of industries with Smartphone devices such as iPhone / Android Apps and mobile websites [...]
Agreed, the app market is saturated with over 600,000+ apps – you need a strategy that first shows value in your product, then provides customers with additional content, features… [...]
Some interesting stats and usage habits from Litmus. Apparently you only get one shot at capturing a readers attention and the percentage of ‘Read it later’ type behaviour by users is [...]
The guys over at Litmus (who we use to test our EDM campaigns) put together some great stats mobile email usage. If you don’t think it’s important to mobile optimise your website and [...]
Even with the Angry Birds franchise dominating the App Store recently, Games as a category isn't top 5. —- Here's how consumers are increasingly spending their time using apps, [...]
Simple but effective best practces and takeouts of from the Sears 2011 Xmas outdoor mobile campaign. Read the full article for a summary of the results. — Sears set forth to test the idea [...]
Currently Livehoods is only available for a few US based cities – however jump over to Facebook to vote your city up. Go Sydney! —– Re-Imagining the City in the Age of Social [...]
The data may be a litle old but non-the-less it’s still a good tool for researching some impressive stats and comparisions.—- The Mobile Planet provides insights into [...]