Madonna, The Superbowl and The Second Screen

The halftime show may of been lacking (sorry madge) – but the biggest winner was mobile applictions with almost as many people using apps as watching the game.

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Via Flurry Newsletter

Flurry pulled the most granular data-set in its history to measure app session usage per second during the Super Bowl. See which commercials kept consumers glued to their TVs versus their phone, and whether Madonna still has it. Read the full article.

advertising, android app design, android app development, data, digital marketing, ipad app design, iPad development, iphone app design, iphone application design, Marketing, mobile development, sports

Mark Cracknell

Director + Creative Lead at Binary Studio. Mark has 18 years experience within the digital and advertising industry. His passion (and talent) for design across digital platforms has made his work internationally awarded on campaigns for Volkswagen, Philips, McDonald’s and Johnson & Johnson. Recent mobile projects have been featured by Apple (Worldwide) and reached the coveted ‘Number 1′ position within the Australian App Store on multiple occasions. He is a member of the AIMIA (Australian Interactive Media Industry Association) and an all round nice guy.