Working with boutique Sydney agency Jam Jam Ideas – Binary has launched the 4th campaign website and supporting online media for Tourism Tasmania’s highly successful ‘Go Behind the Scenery’ campaign.

The current ‘Tasarama’ campaign has already broke records with itinerary views up by 71%, itinerary downloads doubled and content views up 50%.

Previous campaigns included a dog that spots dolphins, penguins with toe fetishes and surprize, surprize a town called crackpot – what else did you expect?


Tourism Tasmania / Jim Jam Ideas


  • Responsive website design
  • Responsive website development
  • Interactive Video
  • Social Media integration
  • Tracking and Reporting
  • Online media
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