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Home » android app development
Apps: Why apps cost the same as cars
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By Mark Cracknell
In Blog
Posted May 28, 2016

Apps: Why apps cost the same as cars

Why apps cost the same as cars ??? — The Startup — Medium https://t.co/wU0Dn4oT9V #mobile #apps — Binary Studio (@binarystudio) May 28, 2016 When you think about it, the spectrum between [...]

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4 app monetization strategies for free apps
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By Mark Cracknell
In Blog
Posted October 29, 2014

4 app monetization strategies for free apps

Clear article from Venture Beat and Lou Orfanos, VP of Product, Localytics. “With a free app you’re likely to get more installs, but then you have to be smart about monetizing. And in many [...]

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Android diversity or fragmentation?
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By Mark Cracknell
In Blog
Posted August 27, 2014

Android diversity or fragmentation?

This is something we get asked a lot, and diversity is great for the market-place – however fragmentation is a unique challenge for clients and Android development. Via TechCrunch > [...]

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iOS vs Android platform fragmentation
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By Mark Cracknell
In Blog
Posted June 25, 2013

iOS vs Android platform fragmentation

We produce a lot of iOS and Android apps here at Binary, and one of the common questions that come up during cross-platform projects is ‘Why does an Android app take so long to [...]

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Australia Top 4 as iOS and Android Adoption Explodes Internationally
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By Mark Cracknell
In Blog
Posted August 28, 2012

Australia Top 4 as iOS and Android Adoption Explodes Internationally

Australian’s love technology and as recent data shows we are in the top 4 when it comes to smartphone takeup globally, with 79% penetration of iOS and Android devices according to [...]

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Madonna, The Superbowl and The Second Screen
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By Mark Cracknell
In Blog
Posted March 2, 2012

Madonna, The Superbowl and The Second Screen

The halftime show may of been lacking (sorry madge) – but the biggest winner was mobile applictions with almost as many people using apps as watching the game. ——Via Flurry [...]

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Twine : Listen to your world, talk to the Internet
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By Mark Cracknell
In Blog
Posted December 10, 2011

Twine : Listen to your world, talk to the Internet

Want to hook up things to the Web? Maybe you want to get a tweet when your laundry's done, or get an email when the basement floods while you're on vacation. Even if you're good [...]

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Understanding Mobile Users
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By Mark Cracknell
In Blog
Posted October 24, 2011

Understanding Mobile Users

Some interesting information from via thinkinsights with Google: ——- Mobile has finally delivered on its promise and it’s transforming our lives in almost every way; [...]

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About Binary
Binary is a Sydney based company that creates mobile applications, websites and digital product platforms. We work with leading businesses, brands and agency partners - providing services to clients in Sydney, Melbourne, Adelaide, Canberra, NZ, USA, Hong Kong, Japan, UK and Europe.
  • Mark Cracknell - Director + Creative Lead
  • Binary Studio
  • 19 Francis Street, Darlinghurst NSW 2010
  • https://binarystudio.com.au/contact/
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